Cohley Influencer Briefs

As the primary manager for influencer partnerships on the Cohley platform, I oversee a comprehensive range of responsibilities to ensure successful campaign execution and seamless collaboration. My role includes:

  • Brief Writing: Crafting clear, concise, and compelling briefs that guide influencers in creating content that aligns with brand objectives.

  • Creator Vetting: Identifying and vetting potential influencers based on brand fit, audience demographics, and engagement metrics to ensure optimal partnerships.

  • Content Editing: Editing and refining photo and video content to meet brand standards and campaign goals, ensuring polished and impactful visuals.

  • Lead Contact for Influencers: Acting as the main point of contact for influencers, providing ongoing support, answering queries, and fostering strong working relationships.

  • Payment Facilitation: Managing all aspects of influencer payments, ensuring timely and accurate compensation for their work.

  • Platform Management: Overseeing the full lifecycle of campaigns on the Cohley platform, from initial outreach to final reporting and analysis, ensuring all processes run smoothly.

Additionally, I regularly meet with Cohley representatives to strategize, optimize workflows, and ensure alignment with platform best practices, ensuring maximum efficiency and success in every campaign.

  • Discover The Obagi Effect

    For this brief, Obagi Medical® is looking for authentic video content to promote brand awareness.  These products are some of our best-sellers that are all medical grade and clinically tested. In addition to your paid partnership post on Instagram, we plan to use these assets across our owned social media platforms such as TikTok, Meta, and YouTube Shorts to advertise Obagi medical skincare to consumers. 

  • TikTok Influencer Partnership for Obagi Medical Skincare

    For this brief, Obagi Medical® is looking for authentic video content to promote brand awareness and drive conversion from real Obagi users.  These products are some of our best-sellers that are all medical grade and clinically tested. In addition to your paid partnership post on TikTok, we plan to use these assets across our owned social media platforms such as TikTok, Meta, and YouTube Shorts to advertise Obagi medical skincare to consumers.  

  • Calling All Skincare Enthusiasts! New Product Launch For Obagi Medical

    For this brief, Obagi Medical® is looking for authentic video content to promote a new product launch in our Daily Hydro-Drops® collection. With our Isoplentix® Technology, the active ingredients in our Daily Hydro-Drops® products remain suspended and preserved in the formula, only releasing their benefits upon application. The key ingredients in our products are Meadowfoam Seed, Hibiscus and Abyssinian Oils and Niacinamide. In addition to your paid partnership post on Instagram, we plan to use these assets across our owned social media platforms such as TikTok, Meta, and YouTube Shorts, as well as paid marketing, to advertise Obagi medical skincare to consumers. 

  • Help Us Promote Our 20% Off Friends & Family Sale

    Description goes hereFor this brief, Obagi Medical® is looking for authentic video content to promote our Friends & Family Sale between June 18-June 27.  We have a wide variety of products aimed at different skin concerns which are all clinically tested with proven results.  We will be featuring some of our best selling collections such as:  Obagi Nu-Derm Fx®, ELASTIderm®, CLENZIderm M.D.®, and Obagi Nu-Cil™.  In addition to your paid partnership post on Instagram, we plan to use these assets across our owned social media platforms (such as Tik Tok, Meta, and YouTube Shorts), as well as paid marketing, and on-site to advertise Obagi medical skincare to consumers.  

  • Skin Cancer Awareness Month: Obagi Double Defense

    For this brief, Obagi Medical® is looking for authentic video content to promote education about skin protection for Skin Cancer Awareness Month in May.  It is important to protect your skin now and for the future and maintain consistency in your skincare routine.  We will be highlighting our Sun Shield™ tinted and matte sunscreens and Professional-C® vitamin C serums. In addition to your paid partnership post on Instagram, we plan to use these assets across our owned social media platforms such as TikTok, Meta, and YouTube Shorts, as well as paid marketing, and on-site to advertise Obagi medical skincare to consumers.  

  • Let’s Do a Giveaway! Summer Skincare With Obagi

    For this brief, Obagi Medical® is looking for a select group of influencers to host a giveaway partnership to grow our Obagi Fam and introduce new customers to our transformational skincare. Plus, we will get to introduce our Obagi Fam to all of you. We have a wide variety of products aimed at different skin concerns which are all clinically tested with proven results.  We will be featuring some of our best selling collections such as:  Obagi Nu-Derm Fx®,  ELASTIderm®, CLENZIderm M.D.®, and Obagi Nu-Cil™.  In addition to your paid partnership post on Instagram, we plan to use these assets across our owned social media platforms (such as TikTok, Meta, Pinterest and YouTube Shorts), as well as paid marketing, and on-site to advertise Obagi medical skincare to consumers. 

  • Reveal Your Brightest Skin: Skin Transformation With Obagi Nu-Derm®

    For this brief, Obagi Medical® is looking for a select group of influencers who are ready to achieve their brightest and healthiest skin through the use of Obagi Nu-Derm® Fx System. Focusing on steps 3-5 in combination with an Obagi Retinol, you can improve the appearance of hyperpigmentation (dark spots, sun spots, post-inflammatory hyperpigmentation). In addition to your paid partnership post on Instagram, we plan to use these assets across our owned social media platforms (such as TikTok, Meta, Pinterest and YouTube Shorts), as well as paid marketing, and on-site to advertise Obagi medical skincare to consumers.  

  • Celebrate Timeless Beauty This Holiday With Obagi Medical®

    It's that time of year again! The holidays are just around the corner and Obagi Medical® is looking for a group of influencers to create content highlighting our limited-edition skincare bundles. Whether gifting themselves or loved ones, Obagi customers will have a little something for everyone on their shopping list! Assets created will be used on site, in email, and across various other marketing channels like our social and digital platforms (Instagram, Facebook, YouTube, Pinterest, TikTok, website). 

  • Obagi Medical Skincare: Influencer Holiday

    It's that time of year again! The holidays are just around the corner and Obagi Medical® is looking for a group of influencers to create content highlighting our new product innovations and product must-haves. Whether gifting themselves or loved ones, Obagi customers will have a little something for everyone on their shopping list! Assets created will be used on site, in email, and across various other marketing channels like our organic/paid social and digital platforms (Instagram, Facebook, YouTube, Pinterest, TikTok, website).