UGC Content

My Role

For all our UGC asks, I create briefs which are then published to the platform Cohley. After a week of allowing creators to apply, I vet through an average of 500+ creators to select our top finalists. This particular brief was very excited as it focused on Obagi Medical’s two new product launches - with that also came a lot of trust in our creators (and message reminders) to not reveal the product to their socials before they launched. Once creators are selected, I ship out all the products and provide each of them with product education. For the next week and a half, I act as lead contact and lead editor for all of these creators, helping them make quality content that the brand will then use on all their social and digital platforms. Deliverables for this brief can be found below along with our final selection of creators.