As Video Editor and Manager, I played a crucial role in creating viral content that resonated with audiences and effectively showcased our products. My responsibilities spanned across a variety of areas, all aimed at ensuring that every video met brand standards while delivering engaging, educational content.

First, I worked closely with influencers, guiding them through the process to ensure their content matched our brand aesthetic and communicated product benefits accurately. I carefully selected influencers whose audiences and skin concerns aligned with our products, ensuring that the videos were not only authentic but also highly relevant to our target demographic.

My role also involved extensive post-production work. I edited each video to include on-screen text overlays, educational snippets, and carefully curated music to enhance the overall message and engagement. For some projects, I filmed the entire video myself, providing clear, informative commentary on the products to strengthen the educational value of the content.

Once the videos were live and performing well on our organic channels, I developed strategic plans to maximize their reach. I assessed which videos had the highest engagement potential and worked with the paid social team to amplify these top performers across our paid channels.

The combination of strategic influencer selection, meticulous editing, and targeted distribution led to viral success, driving both awareness and conversions for our products.

Below are all videos that have hit 1M+